Thursday, March 31, 2011

Quote

This quote was spoken by Erik Spiekermann. The full quote is 'It's air, you know. It's just there. There's no choice. You have to breathe, so you have to use Helvetica.

The font is supposed to resemble air, hence why it is not completely bold. It is not supposed to be intruding but you still know it's there.

Typography



Project One

Ex 1: Identity


Ex:2 Draw




Ex 3: Hatch


It says 'HATCH' through the center.


Ex: 4 Section
Ex: 5 Sketch

Ex: 6 Axo