The money depicted in the poster is floating behind the astronaut to show that the money has no loyalty and there is no allegiance between the two, unlike if the astronaut had created real relationships with real people. The ‘floating’ of the money also represents that the value of money fluctuates (on earth) and is never constant, therefore unreliable.
The astronaut is shown gravitating away from the earth to show that in his greediness he is now lonely. By putting money before his relationships he lost the respect from his fellow peers. I have depicted him in space to show that he got to the top of the world, stepped off and is now lost in the Tarantula Nebula.
The idea of being lost and lonely in space is contrasted with the planet earth in the background, home to people and relationships.
The words ‘Money floats. What do you have now?’ were chosen to demonstrate that this astronaut only held value for money, now that he has lost that, he has nothing.
Poster in situ
I have chosen to photograph this poster in the Wellington CBD during morning rush hour. This end of Lambton Quay is home to many companies that generate large amounts of revenue. The CBD is full of CEOs, CFOs, CIOs and COOs. The poster reinforces my idea quite nicely as I'm sure if I were to ask any of them they would prefer to be with friends and family rather than surrounded by money and stress.
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