Project Three - The Word

SELLOUT

I have chosen the word ‘Sellout’ to best depict my stance towards how I feel about 42 Below. When Geoff Ross decided to accept Bacardi’s offer he was gambling with 42 Below’s integrity, morality and principles.

I have used a photo of myself to create a grid by duplicating the photo. This is to illustrate the action of ‘selling out’ where the person or product is no longer special or unique. The heights differ along the grid to show that each person was once an individual before they sold out. Their eyes are also closed to show that they have lost their own identity.

The thread is a series of brandings (or tattoos) of two-dollar coins. The brandings of these coins have left the person looking ill with burn marks and black eyes, showing that these brandings are infecting them. This is to demonstrate greediness being a disease that is hard to forget once it becomes part of you.

The photo has a raw quality to it, which depicts that these brandings are telling the reality; there is nothing fancy for the fallacies to hide behind.