Project Three - The Word

SELLOUT

I have chosen the word ‘Sellout’ to best depict my stance towards how I feel about 42 Below. When Geoff Ross decided to accept Bacardi’s offer he was gambling with 42 Below’s integrity, morality and principles.

I have used a photo of myself to create a grid by duplicating the photo. This is to illustrate the action of ‘selling out’ where the person or product is no longer special or unique. The heights differ along the grid to show that each person was once an individual before they sold out. Their eyes are also closed to show that they have lost their own identity.

The thread is a series of brandings (or tattoos) of two-dollar coins. The brandings of these coins have left the person looking ill with burn marks and black eyes, showing that these brandings are infecting them. This is to demonstrate greediness being a disease that is hard to forget once it becomes part of you.

The photo has a raw quality to it, which depicts that these brandings are telling the reality; there is nothing fancy for the fallacies to hide behind.

Project Three - Group 15 second clip

View the 15-second clip here

Our 15-second advertisement demonstrates our product in action. The robot is a prototype designed by Dr Hziaogokzaki. The robot enters the impure mind, cleanses it and then exits with all the secrets safely contained in its memory. The mind becoming pure is represented by the clothes changing to white, resembling purity, cleanliness and innocence. We have shot this commercial with a brick background to give an underground feeling to show that the product is still in testing stages.

Team members:

Aimee Lander

Matthew Clough

Chris Hughes

Project Three - Studio 19

SPOT CLEANING COMPANY

‘Your secrets are safe with us’

Spot cleaning company utilises a mind cleansing robotic tool dedicated to cleaning people’s minds of impure thoughts.

Once upon a time the Church could rely on traditional methods to maintain a pure society but as society developed it became more difficult to enforce this. In a desperate attempt to maintain authority the Church began to research and discovered a mad scientist Dr Hziaogoukuzaki, and his radical new neuroscience. Dr Hziaogoukuzaki has developed a small robot that enters minds to cleanse them of impure thoughts. With the financial help of the church, Spot Cleaning Company will be launched on the 16^th of May 2020.

Although frowned upon by many members of society, the ones that are devout followers have given positive feedback in order to keep their minds free of dire thoughts.

Team Members:

Aimee Lander

Matthew Clough

Project Three

The Clip

Here is my final clip for Project Two, but it is better if you view it on Vimeo here.

'It still starts in your mind'

Design idea

My personal stance on design is that no matter how far technology advances and how many different programs are released (although they do make life easier for a designer) the first step of design, a brainstorm or an idea/concept, still comes from a person's mind. Technology doesn't generate ideas but assists designers along the way.

Quotes

"I would say my biggest pet peeve related to the industry would be people focusing on technology instead of design, standards instead of users, and validation rather than innovation. Web standards and best practices are noble goals, but all too often in our community people forget they are a means to an end, not the end itself." - Jeff Croft

"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can’t invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes." - D. H. Lawrence

"It is far better to adapt the technology to the user than to force the user to adapt to the technology." - Larry Marine

"You can’t do better design with a computer, but you can speed up your work enormously." - Wim Crouwel

Technology over technique produces emotionless design. - Daniel Mall

Quotes taken from Design was here and Quotes on design.